Last updated: August 4, 2026.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, maintain security, remember your preferences, understand how our Services are used, and, where permitted, support analytics, advertising, and marketing activities.

These technologies may include cookies, pixels, web beacons, local storage, Software Development Kits, Application Programming Interfaces, and other technologies that perform similar functions.

  • What are Cookies? Cookies are small text files stored on your browser, computer, mobile device, or other device when you visit a website. Cookies enable a website to recognize a browser or device and remember information such as shopping-cart contents, language, country or currency settings, login status, privacy preferences, and other browsing information. Cookies may remain on your device only for the duration of your browsing session, known as session cookies, or for a longer period until they expire or are deleted, known as persistent cookies.
  • Pixels and Web Beacons. Pixels and web beacons are small pieces of code or transparent images that may be embedded in webpages, emails, or advertisements. They can help us understand whether users visited particular pages, opened emails, selected links, completed purchases, or took other actions. We may use these technologies to understand engagement, measure website and marketing performance, improve our Products and Services, perform analytics, and, where permitted, support advertising and conversion measurement.

Some technologies may be provided by service providers, including analytics providers, advertising partners, payment providers, and e-commerce service providers. Where applicable law requires prior consent, non-essential technologies will not be activated until the required consent is obtained.

First-Party and Third-Party Cookies

We use both first-party cookies and third-party cookies on our website.

  • First-party cookies are stored under a Beyond Power domain, such as beyond-power.com or www.beyond-power.com. They may be placed directly by Beyond Power or by service providers, including Shopify, operating the website on our behalf.
  • Third-party cookies are stored under a domain operated by another organization, such as shop.app. These cookies may support services such as Shop or Shop Pay login, checkout, analytics, advertising, embedded content, or payment functionality.

Depending on the purpose of the technology, third parties may receive or process information collected through their technologies in accordance with their agreements with us and their own privacy practices.

Categories of Cookies We Use

We use the following categories of cookies:

  • Required Cookies. These cookies are necessary to provide our website and requested services. They support functions such as shopping carts, checkout, authentication, account login, security, fraud prevention, privacy preference records, and regional storefront settings. These cookies cannot be disabled through our Cookie Preferences tool.
  • Personalization Cookies. These cookies remember selections and preferences, such as language, country, currency, or other settings, to provide a more customized experience.
  • Analytics Cookies. These cookies help us understand how visitors use our website, including browser sessions, page visits, interactions, traffic sources, and website performance. For example, we may use Google Analytics to analyze usage patterns.
  • Marketing Cookies. These cookies and similar technologies may be used by us and our partners, including Shopify, to measure marketing performance, attribute conversions, build audiences, and provide or measure advertisements, including advertisements shown on other websites.

In jurisdictions where prior consent is required, non-essential personalization, analytics, and marketing technologies are activated only after the required consent is obtained.

In jurisdictions where applicable law permits an opt-out approach, these technologies may be activated unless or until you exercise an applicable opt-out right.

The following table describes Shopify and Shop cookies observed during our most recent review of the website. A cookie may appear under more than one domain depending on the feature used, the visitor’s browser, and whether Shop, Shop Pay, customer-account, cart, or checkout functionality is accessed.

About this table: Cookie names, domains, purposes, and expiration periods may change when Shopify or another service provider updates its services, when a particular feature is used, or when a cookie is refreshed. The listed lifespan represents the typical or maximum period observed during our review. Session cookies may expire when the browser is closed.

We may also use pixels, local storage, or similar technologies that do not appear in a browser’s cookie list. Additional analytics or advertising technologies are controlled according to your location, applicable law, and the selections available through our privacy controls.

Depending on your location and applicable law, we may provide a cookie consent banner, a Cookie Preferences tool, a privacy opt-out mechanism, or a combination of these controls.

Where prior consent is required, non-essential cookies and similar technologies will not be activated until you make the applicable selection.

Where an opt-out framework applies, you may instruct us to stop or restrict certain analytics, advertising, sale or sharing of personal information, or targeted-advertising activities.

You may review or change your available selections at any time through the Cookie Preferences link in the footer of our website. You may also use our Your Privacy Choices page to exercise applicable opt-out rights.

Required cookies cannot be disabled through our Cookie Preferences tool because they are necessary to provide the website, maintain security, remember privacy choices, and provide functionality you request.

You may also manage cookies through your browser settings. Browser controls are separate from our website controls, and your selections may need to be made again when you use another browser, device, or browser profile, or after you clear your cookies.

Blocking cookies through your browser may affect shopping carts, checkout, account access, regional settings, or other website functionality.

Global Privacy Control

Where required by applicable law, we recognize a valid Global Privacy Control (“GPC”) signal as a request to opt out of the sale or sharing of personal information and the processing of personal information for targeted advertising for the browser and device sending the signal.

When a valid GPC signal is detected, we restrict the relevant advertising, marketing, data-sharing, and similar processing associated with that browser or device.

Required cookies may continue to operate because they are necessary to provide the website, maintain security, process privacy preferences, and provide services requested by the user.

A GPC signal generally applies to the browser and device from which it is sent. You may need to enable the signal separately on other browsers or devices.

Cookies on Mobile Devices

Mobile browsers may use cookies in substantially the same manner as desktop browsers. Mobile devices and applications may also use technologies such as local storage, device identifiers, Software Development Kits, or Application Programming Interfaces to provide similar functionality.

The choices available to you may depend on your device, browser, operating system, application settings, and location.

We may use required cookies whether or not you have a Beyond Power account and whether or not you are logged in. These cookies may be used to:

  • Maintain your shopping cart and checkout session;
  • Provide login and customer-account functionality;
  • Remember country, language, currency, and storefront settings;
  • Maintain website security and prevent fraud, abuse, or malicious activity;
  • Store and apply your privacy and cookie selections; and
  • Provide other website functions that you request.

Non-essential analytics, personalization, and marketing technologies are handled according to your location, applicable law, and your privacy selections as described above.